Event Details:

Social media can feel like a full-time job — and if you’re building a business, that’s the last thing you need. This workshop is here to help you stop doing sh*t just to do it, and start showing up with purpose.

Led by Samantha Mellone of Coco Marketing (a boutique agency dedicated to women- and BIPOC-owned businesses), we’ll cut through the “best practices” BS and focus on what matters most: your community and the content that actually serves them.

Because marketing isn’t about trends — it’s about the long-term health and growth of your business. And showing the f*ck up without burning out.

You’ll leave this session with:

• A no-fluff breakdown of what platforms are worth your energy (and which aren’t)

• A clear, values-driven strategy rooted in your goals and your people

• Insight into what’s shifting in social and how to adapt without losing yourself

• Real talk about metrics that matter vs. vanity bullsh*t

• A chance to ask questions, share wins, and connect with founders who get it